G.J.'s named 'Most Trusted Brand' by Reader's Digest
According to independent research commissioned by leading consumer magazine, Reader’s Digest, G.J. Gardner Homes has been named as ‘one of New Zealand’s most trusted brands’.
Commissioned by Catalyst Marketing & Research, the research asked more than 1200 Kiwis to identify the most trusted products that dominate their lifestyles and hold their all-important trust with G.J. Gardner Homes taking the top spot for home builders.
Grant Porteous, the NZ Master Franchisor for G.J. Gardner Homes, says: “We’re extremely pleased with the independent research results and it backs up the fact more New Zealander’s have trusted G.J.’s to build their home over any other builder for the last 17 years.”
“G.J. Gardner Homes is a network of locally owned businesses that are driven by good old-fashioned family values, integrity and honesty."
“Trust plays such an important role to enjoying a home-building experience as it provides people with the assurance of knowing they are creating a home they really want.”
Reader’s Digest Australasian Editor-in-Chief, says: “It’s the brands which continue to offer quality and substance that hold our trust.”
“The New Zealanders surveyed were asked what makes a brand trustworthy. The results show they back brands that: provide a premium quality at an affordable price; make life easier; have integrity and stand out from the competition; and create a strong emotional connection with the consumer.”
Porteous concludes: “What really sets G.J. Gardner apart is we want to make building a new home an awesome experience with no regrets. To hear people say they trust our business above and beyond our competitors is the best reward we could ask for.”